Sub-Genre is a strategic consultancy that guides brands & brand partners through the process of leveraging entertainment for marketing & CSR initiatives.

Our Newsletter

Get updates and read our weekly newsletter about film and branded content.

Brian Newman shares weekly reflections on the innovations and challenges within contemporary film production, distribution, branded filmmaking, and streaming. With over a decade of consistent writing on these topics (he began in 2012), Brian's musings have established themselves as a vital hub of knowledge and a valuable resource for filmmakers, producers, distributors, and folks in the branded film sphere committed to navigating the rapidly evolving landscape of film and media. His newsletter also covers developments in artificial intelligence, branded gaming, the metaverse and social media, providing a comprehensive view of their impact on our ever-evolving digital era. Best part is — it's free!



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The Team

Sub-Genre is a strategic consultancy that guides brands through the process of leveraging entertainment for marketing & CSR initiatives.

Sub-Genre was founded by Brian Newman in 2013. Brian is also the producer of the The Outside Story (narrative, premiere Tribeca, 2021, distributed by Samuel Goldwyn Films), and Love & Taxes (narrative); and executive producer of Shored Up, The Invisible World (docs) and Remittance (narrative).

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