Sub-Genre is a strategic consultancy that guides brands & agencies through the process of leveraging entertainment for marketing & CSR initiatives.

We work directly with brands, with studios that are helping brands, and with agencies.

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Brands
& Films

Our Clients


The Team

Sub-Genre is a strategic consultancy that guides brands through the process of leveraging entertainment for marketing & CSR initiatives.

Sub-Genre was founded by Brian Newman in 2013. Brian is also the producer of the The Outside Story (narrative, premiere Tribeca, 2021, distributed by Samuel Goldwyn Films), and Love & Taxes (narrative); and executive producer of Shored Up, The Invisible World (docs) and Remittance (narrative).

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