Sub Genre

Sub-Genre is a strategic consulting company specializing in developing campaigns to connect films with audiences.

Sub-Genre works from ideation to implementation on all aspects of building audiences for niche films and new media, and delivering this content to audiences through customized distribution and marketing campaigns. We focus particularly on brands making films and branded content.

Brian Newman, founder of Sub-Genre, consults on content development, financing, distribution and marketing to help connect brands and filmmakers with audiences.  Click here for a list of current and past Sub-Genre clients.

Brian is also the producer of the The Outside Story (narrative, premiere Tribeca, 2020), and Love & Taxes (narrative); and executive producer of Shored Up, The Invisible World (docs) and Remittance (narrative). Click here for a list of Sub-Genre film projects.

Brian has served as CEO of the Tribeca Film Institute, president of Renew Media (known for the Rockefeller Fellowships) and executive director of IMAGE Film & Video (producers of the Atlanta Film Festival). Brian serves on the advisory board of the Camden International Film Festival. He was born in North Carolina and has an MA in Film Studies from Emory University.

Brian is a frequent keynote speaker on branded content and the future of film and new media. He is known as a serial entrepreneur and leader in the film industry, having led:

He has served on the boards of Grantmakers in Film & Electronic Media (GFEM, now Media Impact Funders, as Vice Chair and Treasurer); Muse Film & TelevisionRooftop Films (Chair) and IndieCollect (Co-Founding Board Member).