Sub Genre

Yeti Coolers

Sub-Genre was enlisted by Yeti Coolers to launch a new, $8-Million+ campaign to launch more than 60 short films per year online, through Yeti’s website and social channels. Sub-Genre built and launched the program with Yeti staff and also implemented launch parties at SXSW and other festivals. Sub-Genre helped source filmmaker talent, distribution partners and consulted on marketing campaigns for individual films and the entire series. Brian also helped negotiate deal terms and a distribution and marketing campaign for the feature film Charged. Brian also helped launch a multi-year film festival sponsorship program with MountainFilm Telluride.

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