The New York Times 

Sub-Genre arranged the premiere for the NYT first feature length documentary film, Ladies First. Ladies First is about the first election in Saudi Arabia where women could both vote and run for office. Sub-Genre arranged a sold-out premiere at the Margaret Meade Film Festival at the Museum of Natural History, with a Q& A and an after-event party with special guests including the filmmakers, subjects from the film, and the CEO and Executive Editors of the NYT.

Ladies First

Ladies First offers a riveting and intimate view of the complex and largely inaccessible world of Saudi women, chronicling this remarkable first effort of women to claim a place on the political stage of their nation.