Sonos

Sonos: Potluck Playlist

Sub-Genre assisted with arranging this sponsorship with Zero Point Zero. The episode aired on Netflix, as well as on Spotify, and was a unique multi-platform sponsorship and distribution implementation.

In The Mind of A Chef Potluck Music Special, Sonos took a deep dive into the intersection between food and music. World-class chefs Danny Bowien, Iñaki Aizpitarte, April Bloomfield, Sean Brock and Anthony Bourdain got together and recounted their fondest musical memories and how it has impacted their most-celebrated cooking prowess. This special episode of Mind of a Chef aired on Netflix, and had a concurring contest and playlist with Spotify, which encouraged consumers to create their own potluck playlists.