Launching the Transparency Project
At the Sundance Film Festival in January, we announced The Transparency Project – a new initiative to shine some light on the hidden data around what indie films are making in revenue from various sources. We can all find box office, but the numbers for what’s being made on VOD, at festivals, in community screenings – all of this is relatively hidden. This project, an initiative founded by Sundance and Cinreach now has multiple nonprofit partners and numerous for-profit partners. I’ve been working as a project consultant on this for over a year, so it was awesome to finally launch it and be able to speak about it publicly.
Want to learn more? I recommend you check out the Transparency website, read this great article from Filmmaker Magazine or this one from Thompson on Hollywood. We hope to launch a beta of our data analytics tool soon, so sign the pledge on the website and get early access to the beta test.
This is an iterative project – we’ll shape it based on feedback from the field. There’s a link on the site to send us feedback, but if you know me, send me your feedback directly, as all of us want to keep making this project better. I look forward to hearing your thoughts.
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