Cutting the middle man
I was on a phone call today with a well-known and liked film industry person who remarked to me “You know we thought that the digital world was going to cut out the middle man, but it’s actually created more than ever.” Worse still, we decided that not only are their more middle men, but they’re doing less actual good for the creators than the previous middle men – at least the old middle men knew how to market your film, for example.
Sad, but true, state of affairs in the film industry. Creative people are creating more brilliant stuff than ever before. The profits accrue to a handful of aggregators in the middle who aren’t adding much value, and the consumer still has a heck of a time getting what they want (when they want it) either.
The more things change…
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